Pakistan a good destination for business and investment: Ambassador Stefano Pontecorvo

Islamabad: Italian Ambassador to Pakistan Stefano Pontecorvo has said Pakistan was a good destination for business and investment.

“Pakistan is now gaining importance and credibility for business and investment. Italian business delegation would visit Pakistan in the near future to hold business-to-business meetings,” he said.

Pakistan, he said, was now gaining importance and credibility for business and investment, adding that an Italian business delegation would visit Pakistan in the near future to hold business-to-business meetings.

He was addressing business community during his visit to Islamabad Chamber of Commerce and Industry.

The Italian envoy said Pakistan has the brightest entrepreneurs and they should focus on branding of their products to enhance exports.

“Many foreign companies are importing Pakistani products and after rebranding them, are selling at exorbitant prices,” he noted. “By branding of products, Pakistan could witness a significant increase in its exports.”

He said that Pakistani companies should upgrade their capacity to compete more effectively in world markets.

The envoy expressed optimism on Pakistan’s economy, saying the country has great prospects to emerge as a strong economy in the region.

He said Italy had strong defence cooperation with Pakistan while bilateral trade between the two countries was improving.