Rome: Italian film and television production company Colorado Film has bought dance format My Dance Crew from Indian content distributor GoQuest Media Ventures.

My Dance Crew sees eight local celebrities join their own crews of professional dancers and then compete to perform the best routine live in the studio every week over eight weeks.

“This format, with celebrities pairing with their crews, is a clever new take on a familiar world of celebrity dance shows and we believe it will resonate with viewers everywhere,” said Vivek Lath, founder and MD of GoQuest.

GoQuest holds exclusive worldwide distribution rights to My Dance Crew. The agreement sees Colorado Film acquire the rights for Italy and Italian-speaking Europe. It will now pitch the projects to local broadcasters.