Islamabad: Pakistani TikTok users will now be able to charge subscriptions for live streams.
The Chinese short-video-sharing giant announced that it will start letting some popular accounts at the ‘video-snippet streaming star charge subscriptions’ for live streams.
Similar money-making tools have been added to rivals such as Instagram and Facebook as the social media platforms compete for online personalities that attract audiences.
“LIVE Subscription is an extension of our efforts to build diversified creator monetization opportunities that suit a range of creator needs,” TikTok wrote in a blog post.
TikTok clarified that the subscription feature being introduced this week will only be available to creators by invitation for now but will be expanded globally in coming months. The company did not disclose pricing.
Creators will be able to switch into a chat mode exclusive to subscribers, “enhancing an even more personal connection between creator and viewer,” the company added.
TikTok is immensely popular in Pakistan and used by artists as well as the common people for professional promotion like singing, acting and dancing as well as entertainment in leisure time.