Zong 4G, JS Zindigi launch Banking-as-a-Service within My Zong App

Islamabad: Chinese giant Zong 4G, Pakistan’s leading mobile network operator, and JS Zindigi, a prominent digital financial services provider, on Friday afternoon announced a lucrative partnership to offer Banking-as-a-Service (BaaS) within the My Zong App (MZA).

JS Zindigi is a digital financial services provider in Pakistan, offering a comprehensive suite of mobile wallet solutions and digital banking services.

Based on a dedicated team empowered by the latest technology, upholding the highest ethical standards seeking to create value for their stakeholders and a responsible contribution to society, said an official statement.

This collaboration brings greater financial convenience to Zong 4G’s broad user base. My Zong App users can now open JS Zindigi wallet accounts directly within the app, enabling them to avail a range of JS Zindigi’s digital financial services.

This integration will allow users to effortlessly top-up their mobile accounts, settle postpaid bills and to purchase Zong 4G data bundles.

“We are excited to partner with JS Zindigi to integrate their BaaS solutions within the MZA,” said Chief Financial Officer (CFO) Huang Zhidong in a statement.

Chief Executive Officer (CEO) of JS Zindigi, Nauman Azhar expressed, “This partnership allows us to leverage Zong 4G’s extensive network and reach to empower millions of Pakistanis with convenient and secure financial solutions.”
“This partnership aligns perfectly with our vision of offering a comprehensive digital ecosystem to our users,” remarked Ammar Ahmad, Head of Marketing at Zong 4G.

Wang Xiaokang, Deputy Director Marketing – Digital, Faisal Khalid Bashir, Deputy Director Marketing – Value-Added Service (VAS), Samir Nawaz, Manager – Digital, and Adil Ashraf Malik, Product Manager – Digital, witnessed to the contract signing ceremony.

Muhammad Khurram Shahzad, Vice President JS Zindigi, Umer Faraz, Assistant Vice President (AVP) JS Zindigi, and Abdullah Bin Farooq, AVP JS Zindigi, also expressed their enthusiasm for the collaboration, emphasizing the potential to drive financial inclusion in Pakistan.