Bulgaria’s national tourism portal has new name, domain

Bulgaria’s national tourist portal now has a new name and domain – VisitBulgaria.com, the Tourism Ministry said on May 18.

“The change from the previous BulgariaTravel.org to VisitBulgaria.com is the first key step in the overall process of rebranding and digital transformation of our country’s presentation to the world,” the ministry said.

Tourism Minister Miroslav Borshosh said that the ultimate goal will be for the Bulgarian tourist portal to be not just an information site, “but a true digital platform that inspires, facilitates the choice of destination and creates an experience even before the trip”.

“The change also significantly facilitates Bulgaria’s recognition online. We are building a new digital vision for Bulgaria – more modern, more functional and distinctive,” Borshosh said.

“This is not just a name change, but a strategic process that will improve the digital presence and presentation of our country to the world. In a world where attention is the most valuable resource, this is of key importance,” he said.