Chinese bubble tea maker to enter Brazil, boosting bilateral trade and local investment

Henan Daily

Zhengzhou: Chinese beverage company Mixue Bingcheng, known for its affordable ice cream and tea-based drinks, is set to open its first store in Brazil this year, marking its debut in South America.

This expansion follows the signing of a memorandum of understanding (MoU) on May 12 between Mixue Bingcheng’s Vice President and CEO for the Americas, Sun Jiantao, and Jorge Viana, President of the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

Under the agreement, the brand plans to deepen its supply chain by increasing imports of Brazilian agricultural products, such as coffee beans and fruit derivatives. ApexBrasil will support Mixue Bingcheng’s expansion in Brazil’s retail market and assist in establishing local operations.

Mixue Bingcheng announced plans to open a local supply chain factory to source and produce raw materials domestically, creating a closed-loop production and sales system that delivers high-quality, affordable products to Brazilian consumers.

“We plan to invest at least 4 billion yuan in Brazil over the next three to five years, including the procurement of agricultural goods. This is expected to create around 25,000 jobs,” said a Mixue Bingcheng representative. The company also intends to strengthen its presence in domestic and Southeast Asian markets while exploring new markets in the Americas and Central Asia. New entries into countries such as the United States and Mexico are anticipated later this year.

Mixue Bingcheng launched its globalization strategy in 2017, rapidly expanding into international markets and actively participating in the Belt and Road Initiative. As of now, the brand has established a presence in 12 countries, with over 5,000 stores overseas. It has also built a global supply network spanning six continents and 38 countries.

Brazil, with its status as the largest economy in Latin America, a youthful consumer base, and high per capita disposable income, presents significant growth opportunities. Sun Jiantao remarked, “The Brazilian and broader American markets hold immense potential. We will continue to advance our globalization strategy and share the story of Chinese brands on the international stage.”