Pakistani delegation starts China visit to explore markets, JVs

Islamabad: On A delegation from the Pakistan Furniture Council (PFC), led by CEO Mian Kashif Ashfaq, started a visit to China on Wednesday afternoon with the objective of exploring potential markets and establishing prospects for joint ventures (JVs).

The visit, as highlighted in a PFC news release, underscores the commitment to global furniture market exploration and signifies a step toward strengthening economic cooperation in the context of bilateral relations.

Mian Kashif Ashfaq emphasized that these joint ventures adopt a proactive approach, aiming to capitalize on the strengths of each country within the furniture sector.

The direct engagement with counterparts in China is expected to pave the way for technological collaboration, opening avenues for mutual benefit.

The CEO stated that this economic initiative mirrors the dynamism of Pakistan’s furniture industry and its ambitious pursuit of global competitiveness.

The visit is seen as a strategic move to foster partnerships, explore new markets, and enhance the global presence of Pakistan’s furniture sector.