Prince Harry and Meghan Markle undergo rebrand as they launch new website

London: Prince Harry and Meghan, the Duke and Duchess of Sussex, have had an online overhaul, relaunching a new website.

They used to be known as Sussex Royal, but their new website drops the word “royal”.

This is the couple’s latest rebranding since their departure from royal duties in 2020.

It’s not clear exactly when the website was launched.

The website didn’t appear to come with an announcement introducing the site.

However, UK media outlets began reporting about it on Tuesday (local time).

The BBC called it a “brand revamp”, noting the site’s lack of royal references in an article by BBC royal correspondent Sean Coughlan.

“There is an ex-presidential vibe about the new site,” Coughlan said.

Before now, the website for the couple’s not-for-profit venture Archewell Foundation was viewed as their official website.

But when internet users enter “” into their browser’s URL bar, they’re redirected to the couple’s new site,

The site’s home page greets users with a photo of the couple, branded as “the office of Harry and Meghan”, with the pair’s names in the largest font.

The pair also refer to themselves by their royal titles — Duke and Duchess of Sussex — in smaller font.

It also features a regal-looking coat of arms logo which features a lion, a bird, a crown and a shield.

When they stepped down as working royals, Prince Harry and Meghan were stripped of the HRH — His or Her Royal Highness — aspect of their titles.

They also gave up their royal patronages and honorary military titles.

But they were still considered the Duke and Duchess of Sussex.

The website features a biography for both Harry and Meghan.

They mention their children, Prince Archie and Princess Lillibet, but no other royal family members.

The prince’s profile details his 10-year military career, his charities and his memoir Spare, but nothing about being fifth in line to the throne.

Meanwhile, Meghan’s profile focuses strongly on her work supporting women, her career in the entertainment industry, her role in the TV series Suits and her work as an author.

The website provides a one-stop shop for the couple’s multifaceted pursuits.

It also has a “news” section, with entries dating back to June 2020.

This is the fourth brand identity used by Harry and Meghan since their marriage in 2018.

Back then, they were represented by Kensington Palace and the KensingtonRoyal social media accounts.

They shared this Instagram account with Harry’s brother Prince William and his wife Catherine — with the account originally representing Harry, William and Catherine.

The earliest available post from that account dates back to 2015.

In 2019, the couple formed their own social media presence and website, branding themselves as Sussex Royal — with the “Sussex” part coming from their Duke and Duchess titles.

The previous account wasn’t deleted but was instead rebranded as Prince William and Catherine’s official account.

However, the Sussex Royal Instagram account was not active for long, as Harry and Meghan stepped down as working royals in 2020.

Their old @sussexroyal Instagram account is still visible but hasn’t posted anything since March 31, 2020:

The Sussex Royal website — — is still online but has a message redirecting users to the couple’s new website.

Here’s what that message says: “This site was established in 2020 and sets out the work streams of Prince Harry and Meghan, The Duke and Duchess of Sussex prior to their move to the United States.”

A screenshot of the Sussex Royal website, with a message redirected users to a different site.

The Sussex Royal website is still online, but directs people to the couple’s new site. ( Then, later in 2020, the couple launched the Archewell website for their not-for-profit organisation.

Without an official Instagram account for the couple, this was treated as their official website.

While they’ve launched a new website, Harry and Meghan do not appear to have an active official Instagram account.

Through the news section of the couple’s new website, Meghan announced she’d be hosting a new podcast with Lemonada Media.

The company will also distribute the first season of the couple’s Archetypes podcast — which they made during their partnership with Spotify, which ended last year.